The Yoga Straw is a great marketing idea
When I first saw the yoga straw I though it was a great idea, and so cool. Not only that but I know for me I would keep it, clean it and reuse it. Because it is so cool.
Why is that an important part. Because one of the main keys to marketing is that you want to get your message and name out there to people but you also want them to see it as many times as possible. the Yoga straw is great for this.
It is human nature to be attracted to familiar. there are lots of psychological studies to show this. I love psychology, that is why I majored in it in university. So knowing this then we also know if people are more familiar with you they have a stronger impulse to buy from you.
That is why you see coca-cola on the table in almost every TV show and move as well as just the coke logo sitting around places and on T-Shirts…. it breads familiarity and as you can see it works great for them…
My question to you is why try to re-invent the wheel? If we have a method that is tried and true and being used by a company like coke, which has no health benefit at all for people, why not use the same concept to bring health and well-being to people.
We have more value to offer, so get the word out and keep the message in peoples hands and you will see in increase in you yoga business and the lives that you can reach.
For a lot more information and courses on how to build your yoga business please visit our sister site all about Yoga business (after August 2013, that will be the launch). We look forward to helping you to build your yoga business, and look forward to hearing about your success.